An idea is only as good as the people who make it happen.
Luckily, Castlemaine is full of good people.
When locals choose to work with other locals good things happen, locally.
Our chair is made entirely in Castlemaine, in the central Victorian goldfields.
Though that does depend on how you count the inputs.
We didn’t mine the iron ore here, nor was the steel forged here.
Neither did we grow the cotton, nor harvest the plants to make the ink to dye the fabric.
We have chosen to source as much of the input and labour locally and therefore we pay a higher price which we then pass onto you, the consumer. Though when we say ‘higher’ price what we really mean is a ‘fair’ price. If you wish to buy a butterfly chair and cover at a ‘lower’ price then you can buy one made offshore. That’s not what we’re about.
Castlemaine and Mount Alexander Shire is a goldmine of capable businesses and talented people.
Filmed and edited by Claudia Rowe — Atlas Jones & Co
Please note our original frame maker Jamie is shown in the video. He has moved onto bigger and better things!
Let’s be clear, we’re making a rip-off here. Though the original designers aren’t missing out on any royalties.
Our chair is a replica of the famous BKF or Hardoy chair produced by the Austral Group (Buenos Ares, 1939).
The designers were Jorge Ferrari Hardoy, Antonio Bonet and Juan Kurchan.
It’s affectionately known as a butterfly chair.
In 1950 Knoll relinquished the manufacturing licence and discontinued production.
Since then there have been loads of replica manufacturers worldwide, of which we are just one.
You can read an excellent history of the chair on: